While once we looked to glossy fashion magazines to predict fashion trends, now we have Instagram as a global style barometer.
And now the most popular looks trends of 2017 in 20 different countries around the world have been revealed, thanks to an analysis of the most popular fashion hashtags on the photo sharing site.
Research by fashion brand Long Tall Sally has revealed that metallic shoes were the UK fashion favourite of the year, with 6,6369 tags on Instagram since January after being spotted on the catwalks of Celine and Lacoste.
Surprisingly, in France, the capital of chic, plain white t-shirts were the flavour of the year while the traditional french beret has been adopted by fashionistas in Japan.
UNITED KINGDOM: Metallic shoes of all colours and shapes scooped the most popular fashion trend
USA: In San Francisco tops with slogans and text are proving to be very popular with the hipsters
Throughout the year, fashion trends expert Geraldine Wharry tracked thousands of trends from around the the world via street style, local influencers and Instagram.
The trends were then crossed referenced with Instagram data from the past year, monitoring the use of hashtags associated with each of the trends – with the most frequently used being named as the number one trend of 2017 for that country.
Millennial pink has undoubtedly been the colour of the year across the world, but its biggest fans seem to live in Thailand where the hashtag has been used over 15,000 times.
In some countries accessories stole the show over fashion, with tassel earrings topping the charts in Columbia and clutch bags stealing the show in the United Arab Emirates.
NIGERIA: Skirts that do all the talking were hugely popular in Nigeria this year. This Instagrammer is wearing a bright green patterned skirt
SOUTH KOREA: Over-sized sleeves add instant drama to any outfit and throughout this year they have been even bigger in South Korea
COLUMBIA: A general rule with earrings is the bigger the better, and in this case that is certainly true. Earrings with tassels are all the rage for Bogota
AUSTRALIA: It’s all about cropped leg trousers for those down under this year, as rising hems have been all over instagram
SPAIN: Straw bags aren’t just for the holiday makers, as the locals in Barcelona are big fans of the handy bags
In a study, the trends and their locations are mapped out depending on how many times the specific hashtags are used
THAILAND: It’s all about the colour of the year – millennial pink in Thailand. This Instagrammer adds a pair of fishnet tights and thick boots to complete her look
DENMARK: The check blazer has become a winner in Copenhagen. They are a big fan of the tartan or Prince of Wales patterns too
2017’s Top 20 Instagrammed Fashion Trends Worldwide
East Coast USA
West Coast USA
Off the shoulder clothes
Faux fur coloured coats
NUMBER OF POSTS
GERMANY: The androgynous look is booming after Panelled suits are posted about 14,049 times
BRAZIL: The military print is a popular one in Sao Paulo, as it was a few years ago in the UK
USA: Stripes are big in the South of America as this resident from Georgia poses in a monochromed over-sized shirt
JAPAN: The Japanese have adopted the traditional french fashion trend – the beret this year
USA: Faux fur has been everywhere in New York and along the East Coast since January
SWEDEN: The women of Stockholm have been showing the rest of the world exactly how to wear a parka, and look incredible at the same time
FRANCE: Parisians have been keeping it simple and going back to basics this year, with a plain white tshirt being the favourite
NIGERIA: Showing off sculpted shoulders, the women of Lagos have fully embraced the off-the-shoulder look
UAE: Clutch bags with a difference are popular in the United Arab Emirates as the hash tag has been used over five thousand times