Maison Margiela is once again bringing awareness to the AIDS epidemic, presenting a new collection in support of French association AIDES, and in collaboration with OTB Foundation. For the 25th anniversary, Maison Margiela’s iconic AIDS T-shirt has been repurposed to create a selection of bags.
The original shirt’s print of “THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN WEAR THIS T SHIRT BUT IT’S A GOOD START” appears throughout the SS19 assortment, on the exterior of garments, and also printed on interiors.
And while the actual AIDS T-shirt has been transformed into a double function shoulder bag with shoulder straps in chandelier crystals, the aforementioned text is showcased on plastic shopping bags in vinyl, as well. To complement, Maison Margiela has designed black and white flare heeled ankle boots and brass cuffs.
Maison Margiela’s SS19 AIDS collection comes to select boutiques and online beginning January 15.
In other fashion-related news, Nike has released its first-ever yoga apparel collection.